Jan 19, 2021

Welcome to the Smart Zone Family, West Palm Beach

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Doneliza Joaquin

Program Manager

We’re kicking off 2021 in South Florida with a forecast of warm weather, sunny skies, and more Smart Zones! Last year we selected four cities for our inaugural Digital Curb Challenge to launch Smart Zone pilots to better coordinate curbside loading and promote the safety, efficiency and economic activity of downtown areas. With the City of Omaha and the City of Aspen already under our belts, today, we are excited to kick off our pilot in West Palm Beach, Florida.

In partnership with the City of West Palm Beach and Related Companies, we are streamlining the downtown area’s commercial deliveries that serve the restaurants, retailers, cultural institutions and other businesses with the city’s first-ever Smart Zone pilot.


If you’ve been following us, you probably know what Smart Zones are by now, but in case you missed it, Smart Zones help cities and municipalities do a few things:

  • Provide delivery and service vehicle drivers with the information and incentives to quickly find available, safe and legal locations to load. (For a fleet or driver, shaving even a couple of minutes off each delivery saves valuable time and reduces aggravation.)
  • Promote the economic vitality of commercial areas by making it easier for businesses to receive supplies and fulfill customer requests for deliveries, all while improving the experience for people who visit the area.
  • Improve mobility for everyone visiting the downtown neighborhood by reducing safety and congestion challenges, such as double-parking and blocked pedestrian access.
  • In addition to powering individual bookings, Coord’s system will provide the City of West Palm Beach with information to make data-driven policy and operational changes. It will help the City see where and when loading space is most needed and enables the City to dynamically manage demand for it through pricing and time limits.

West Palm Beach’s program will be implemented in Rosemary Square, a cultural, entertainment and shopping hub in the heart of downtown. The City is using our curb management solution to build an even more walkable destination, building on the momentum of the dramatic streetscape improvements the City of West Palm Beach has made over the last year. West Palm Beach will charge drivers reasonable fees for time spent in Smart Zones, incentivizing efficient use of this shared public resource and reducing reliance on challenging traditional time-based loading enforcement.

Tell Me About Rosemary Square!

The City of West Palm Beach has deployed 7 Smart Zones powered by Coord’s mobile and desktop apps in Rosemary Square, to serve the area’s many restaurants, retailers, cultural institutions, and other businesses. Their goal is to continue to modernize their curb management strategy and improve the mobility experience for residents, visitors, and their business community to make Rosemary Square even more enjoyable.

Map of Smart Zones in Rosemary Square

We’re thrilled to put West Palm Beach’s Smart Zones into action and will share updates as the pilot progresses. If you work for a public agency or are a curb manager for a large organization (e.g. university, airport, private development) and are interested in learning about bringing Smart Zones or the Coord platform to your city, check out our Digital Curb Challenge 2021 or you can request a meeting with a member of the Coord team here.

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Doneliza Joaquin

Program Manager

Doneliza is a program manager at Coord. She is helping to deploy Coord’s Smart Zone pilots and programs. Previously she has worked as an urban research team leader at the real estate listing startup Localize.city, as a management consultant focusing on public sector and non-profit organizations, and as an adjunct professor at Barnard College teaching courses in GIS mapping and analysis. Outside of work, Doneliza enjoys running in the city, preferably including a bridge or two, and exploring running routes when traveling.