Apr 29, 2020

The Curb Is Never Going To Be The Same Again


Stephen Smyth

CEO & Co-Founder

Coord can help cities increase revenue, save jobs, and manage the explosion in curbside deliveries. 


Deliveries As Anxiety Spreads Among UPS, FedEx Drivers; Credit: Bloomberg

At Coord we’ve been thinking a lot about how we can help cities address COVID-19. We are now offering cities two free partnership opportunities that will help cities:

  • Increase revenues
  • Give idled city employees a useful task
  • Manage the explosion of curbside pickup and delivery


1. Complimentary curb digitization.

Now is an excellent time for cities to digitize their curb. With many transportation projects delayed or canceled and some staff idled, transportation agency managers are looking for useful projects. When it is safe to do so, cities can use this lull to quickly digitize curb space and take the first step in their curb management journey. With this inventory in hand, cities can both more effectively and nimbly manage the current use of the curb, and position themselves to reallocate, reprice, and reimagine curb operations with confidence as we transition to a post-COVID world.

Exisiting CIty Asset Data (2)

Cities can create a curb inventory showing how much space is allocated to various uses at a given time

We are offering Coord free of charge for 90 days (starting by June 30, 2020 latest) to help as many North American cities as we can create a digital curb inventory. If your city already has curb assets like parking signs and hydrants in a digital format, then we can ingest that data to create a unified curb inventory. If your city doesn’t have digital curb asset files already, then we can train anyone on your team in a couple of hours to collect curb asset data using the Coord Collector augmented reality iPhone app. This app dramatically simplifies and accelerates the data collection process, providing highly accurate digitization of the curb. If you find our platform helpful, you can extend your relationship with Coord. If not, you can simply export your data to standard formats (e.g., Shapefiles, GeoJSON) and keep your digital curb data in perpetuity. 

2. Generating revenue while making your curbs work better.

Demand at the curb for pickups and deliveries was already increasing before COVID-19, and will likely require much more of the curb post-COVID 19. Cities should take advantage of this time to put in place the mechanism for better managing the curb, including how to charge for deliveries and pickups. Coord’s comprehensive curb management platform provides cities with the technology foundation to both create smart and flexible loading zones and charge for loading without the need for costly physical infrastructure.

smart-loading zones

Cities can create smart loading zones, and commercial drivers can find, book and pay for loading zone access using a mobile app


Once your city’s curb is digitized, Coord can help your city quickly establish smart loading zones as well as the ability to charge for curb deliveries. Coord can do this with no direct costs to the city, as Coord retains a share of revenue generated from fleet usage.

By implementing smart loading zones, cities can not only support struggling businesses by providing ways to facilitate pickups and deliveries in a way that is safe and reliable but also position itself to do much more sophisticated and effective curb management in the future.

Now is an opportunity to allocate more curb space to loading as well as to put in place the ability to charge for the use of this space. The policy goals haven’t changed: better curb management will reduce congestion and safety issues from double-parking and circling for parking, as well as to help brick and mortar businesses get their goods delivered reliably.

Being able to charge for use of the curb has also become more urgent. With cities facing steep declines in tax and other revenues, cities are looking for new revenue sources. Now is the time to create the space we need for loading and charge a fair price for it to give cities financial resources to provide residents with the services they need. Chicago, New York, San Francisco, and Seattle already charge for on-street loading space. This is the moment for more cities to join their ranks.

Interested in learning more about curb digitization or generating revenue while making your curbs work better? Please email us at partners@coord.com to learn more. Depending on demand, we might not be able to support every city who reaches out at this time, but we would like to help as many as we can!


Stephen Smyth

CEO & Co-Founder

Stephen is Coord’s co-founder and CEO. An engineer by training, Stephen has over 15 years experience at early-stage and established companies such as Prosper, Amplify and Reuters. He started his career in mobility at BMW in Germany, writing software for crash and robotics simulations. When not at work, he enjoys taking his bike for a spin in Central Park and exploring New York City with his kids.