Jan 29, 2020

Coord adds new board director and advisor

Stephen Smyth

CEO & Co-Founder

We are pleased to welcome to the Coord team our new board director, Gretchen Effgen, and advisor, Jay Primus. The two bring years of experience, industry know-how and innovation advancing the future of transportation across both the public and private sectors, and will be instrumental in our mission to empower cities to tackle universal mobility challenges by improving curb management. They are also joining us at an exciting time as we’ve just announced our first-ever Digital Curb Challenge for cities and other curb managers in North America to apply to partner with us to undertake a free, tailored curb management pilot program. 

Gretchen Effgen

Joining our board, Gretchen will bring extensive go-to-market experience specifically with cities to help guide Coord as we bring curbside management solutions to cities across North America. Gretchen will also be a key resource to the company as we conduct pilots in three cities this year as part of the Digital Curb Challenge. 

Gretchen effgen circleHaving spent ten years in mobility, Gretchen is a veteran leader in the industry across both the public and private sectors. As the VP of Global Partnerships for Aptiv Autonomous Mobility, she currently leads the company’s partnership strategy to bring autonomous vehicles to market. Prior to Aptiv, as a former executive at Zipcar, Gretchen spearheaded some of the earliest collaborations between the then-emerging mobility-as-a-service industry and the established automotive industry, fostering partnerships with Ford, Honda and Toyota. In 2016, Gretchen convened the Boston Mobility Roundtable to bring together mobility innovators, foster partnership opportunities and showcase Boston as a hub of transportation innovation. She is also a three-time appointee to the World Economic Forum’s Global Future Council and was honored to serve on Massachusetts Governor Charlie Baker’s Commission on the Future of Transportation Commission. 


Jay Primus

As our advisor, Jay will inform product development with an eye towards transportation planners and curb managers. 

Jay Primus circleA true advocate of and partner to cities, Jay has spent years helping cities better manage transportation through bold vision rooted in sound measurement and data. With a particular focus on parking and curb management, Jay helps cities navigate their toughest transportation challenges to reduce emissions and improve mobility, economic vitality, and quality of life. From 2007 to 2013, Jay managed parking in San Francisco, where he led the groundbreaking SFpark program that used better pricing, information, and design to manage demand for parking. SFpark was one of the world’s first concrete smart city projects and remains a rare example of how cities can use big data to make better decisions, improve operations, manage contracts, reduce costs, and deliver social benefits. Prior to SFpark, Jay was at Nelson\Nygaard, a transportation consultancy based in San Francisco, and the San Francisco Municipal Transportation Agency. 

We are thrilled to have both Gretchen and Jay aboard the team as we track course to improving mobility in cities everywhere, starting with the curb.

-Stephen Smyth
Co-founder & CEO, Coord

Stephen Smyth

CEO & Co-Founder

Stephen is Coord’s co-founder and CEO. An engineer by training, Stephen has over 15 years experience at early-stage and established companies such as Prosper, Amplify and Reuters. He started his career in mobility at BMW in Germany, writing software for crash and robotics simulations. When not at work, he enjoys taking his bike for a spin in Central Park and exploring New York City with his kids.