Our purpose

Coord helps cities manage their streets, starting with the curb.

Our story

The company was founded with the belief that streets should serve people — not vehicles. Coord is the only comprehensive curb management platform, empowering cities with the necessary tools to digitally inventory, price, allocate and manage the curb. The platform supports over 4.9M curb spaces across 15 cities, with the goal of serving over 100 cities across the globe by 2021. Coord is based in New York City, and backed by Alphabet's Sidewalk Labs, Alliance Ventures, Trucks, Urban.us and DB Digital Ventures.

Our principles

As a focused and data-driven team, we strive to hold ourselves accountable and deliver the best results to our customers. With that in mind, we are led by these principles:

  • Focus on Impact
  • Just Try It!
  • Show Vulnerability
  • Take Ownership
  • Keep Perspective
Team Offsite 2019

Meet our leadership team

Stephen Smyth

CEO & Co-founder

An engineer by training, Stephen has over 15 years experience at early-stage and established companies such as Prosper, Amplify and Reuters. He started his career in mobility at BMW in Germany, writing software for crash and robotics simulations. When not at work, he enjoys taking his bike for a spin in Central Park and exploring New York City with his kids.

Jacob Baskin

CTO & Co-founder

Before starting Coord, Jacob worked at Google, where he helped to build Doubleclick Ad Exchange, one of the Internet's largest advertising platforms. In his free time, Jacob enjoys playing bridge and walking around far-flung areas of New York City -- not just to look at the parking signs!

Julie Liao


Julie is Coord’s COO with experience in finance, strategy and business operations. Her passion for start-ups developed from seeing passionate founders grow early stage companies while working at a venture firm. Prior to joining Coord, she led FP&A and business operations at Namely, a high growth SaaS Company. Outside of work, Julie enjoys exploring the food and art scene in New York, or planning her next trip abroad with her husband.

Dawn Miller

Head of Policy & Partnerships

Dawn previously served as Chief of Staff at the New York City Taxi and Limousine Commission (TLC), the City agency that oversees New York City's taxi, car service and ride-hailing industries. Dawn launched TLC’s Research and Evaluation practice, serving as its first director, and worked as a researcher at the Urban Institute in Washington, DC. She lives with her husband and son in Brooklyn and loves parks, bikes, beaches, stoop-sitting and group fitness.

Join our team

We currently do not have any open career postings.